LOVE DISTANCE

0.02 mm, the world's thinnest condom.
Our challenge was to increase awareness of Sagami Original and to acquire a positive perception of the brand.But it's difficult to broadcast the TV ad of condoms in Japan.

It's like a month-long TV ad by using the internet. After a month, the product and the client will be revealed.

"Blind Branded Entertainment".

For the first time in the world (potentially), the project succeeded in maintaining real-time streaming for about 1,000 km.
A separate site was set up for each gender. In order to let the site viewers virtually experience the long distance relationship, the site was meant to regulate the freedom of the Internet, denying male access to the female site and vice versa.
Technical back-end which integrated the device with the server side included the following : Live video stream broadcasting from the locale / Synchronous communication using GPS and acceleration sensor / Live text reporting in both Japanese and English / The couple's video chat from different locations / Real-time web fax transmission to the support vehicle.
Site design depicts life size figures of the runners. Using the mm indication as a motif, the site UI promotes an awareness of body and distance.